Kathmandu. The ‘Kukur Tihar Reel Competition’ is going to be held with the objective of promoting tourism . The Nepal Tourism Board (NTB) is going to organize the ‘Kukur Tihar Reel Competition-2026‘ for the first time under the direction of Minister for Culture, Tourism and Civil Aviation Khadga Raj Poudel.

The Board has been conducting various activities for the digital of Nepal’s original festivals, culture and tradition. As per the directive of Minister Poudel, ‘Linge Ping’ was set up at 100 places across the country in collaboration with the local level and tourism-related organizations on the occasion of Bada Dashain.

The competition has been organized as per the plan of the Nepal Tourism Board to promote Nepal’s tourism through digital medium . The board has said that through the competition, the cultural significance of Kukur Tihar, the intimate relationship between humans and dogs and Nepali traditions are known worldwide through digital content.

Those interested in participating in the competition will have to prepare original and creative audiovisual content related to the Kukur festival (Video Reel) and make it public on their Instagram or Facebook. The person who makes the best reel in the competition will be given a prize of one lakh rupees.

In Nepalese culture, there is a tradition of worshiping dogs on the occasion of Tihar, honoring them as a symbol of loyalty, protection and intimacy. On the second day of Tihar, dogs are worshiped by feeding tika, garlands and sweet dishes. The competition is organized with the aim of connecting these cultural characteristics with modern digital media and bringing Nepal’s unique festival to the international audience.

The reel to be prepared by the participants must be in the English language. The video must have English subtitle(subtitle) or English-language voiceover(reading). Participants will have to make their audiovisual content public on Instagram or Facebook and use the hashtag Nepal Festival/Dog Tihar . Also, they have to tag Nepal Tourism on Instagram and the official page of Nepal Tourism Board on Facebook.

Videos published on social media along with a Google Drive link that allows downloadability and viewing must be sent via email. The video to participate in the competition must be original creation. The Video Materials received may be used by the Tourism Board in its tourism promotion, publicity and various means of digital communication.

According to the board, the last date to send audio-visual materials to participate in the competition is November 21 (November 5 ). The Kukur Tihar will be presented to the world not only as a religious and cultural festival but also as a message of love, respect and coexistence for the animals in the Nepali society.

The competition is expected to add a new dimension to the promotion of cultural tourism in Nepal, targeting the youths who produce creative content in digital medium and the international audience.