KATHMANDU
TVS, a leading motorcycle manufacturer, has established a strong presence in the Nepali market with its powerful and technologically advanced bikes. The company has been actively promoting the biking culture among the young generation through various initiatives, including the Apache Owners Group (AOG). AOG, formed by Jagdamba Motors, the official distributor of TVS for Nepal, aims to support social work through biking and connect youth with each other.
One of AOG’s recent achievements was organizing the first international marquee ride, which saw 10 Nepali riders embarking on a journey to TVS’ factory in Mysore, India. The 22-day long journey started on February 11th and covered a distance of 7000 km, passing through various cities in India and ending back in Kathmandu via Raxaul. The riders participating in the ride used TVS Apache series 160, 200, and 310 motorcycles for the ride. The “Ride to Origin” campaign organized by the Apache Owners Group (AOG) saw participation from professional riders who passionately promoted biking culture through their vlogs and social media, creating a positive impact on the biking community in Nepal and beyond.
Rider Sagar Thapa fondly recalls the epic “Ride to Origin” trip, brimming with excitement and unforgettable experiences. The marquee ride was a challenging yet memorable experience for me, I got to explore different geographies, art cultures, and cuisines of Nepal and India. We also had the opportunity to participate in India’s famous Moto Soul event in Goa, where bike stunts and other biking events were held. Visiting the TVS factory in Mysore was a special highlight for me, as I got to see firsthand the manufacturing process and technology behind the bikes we ride.
Speaking on the return of the much-awaited TVS MotoSoul India, Mr Vimal Sumbly, Head Business – Premium,TVS Motor Company said, “We are thrilled to announce the 2023 TVS MotoSoul – The Ultimate Biking Festival, the flagship initiative by TVS Motor Company for our millions of premium motorcycle owners and biking enthusiasts across the globe. TVS MotoSoul is a platform for like-minded motorcycle community to come together, celebrate the undying spirit of motorcycling, interact with legends from the racing & biking fraternity and take home the supreme message of riding brotherhood.
I’m excited to have participation from TVS Nepal – JMPL team with Apache owners riding all the way from Kathmandu to Goa for this event. This will be the 1st Apache Owners Group International ride where riders will cover over 7000km in 20 days. It will be a true culmination of motorcycling culture and rider grit on our most successful premium bike TVS Apache.
The support of Nepal Tourism Board through advertisements and public service announcements greatly contributed to the success of the campaign. The AOG team also promoted various tourist destinations of Nepal in India and encouraged Indian riders to visit Nepal during their journey.
AOG team riders praised Apache series motorcycles for comfortable seating that helped reduce physical strain during rides. The bikes’ impressive braking, pick-up power, and handling make them ideal for highway cruising. Additionally, their good mileage provided an economical option to the riders as well. Overall, the Apache series machines were lauded for their comfort, performance, and efficiency. The riders met fellow bikers from India and Bangladesh during the ride, and also participated in the Moto soul Biking event in Goa, which is considered one of India’s largest biking festivals.
Through such rides and initiatives, TVS has not only provided Nepali riders with opportunities to travel, but also helped them stay updated with the latest developments in the biking sector. The “Ride to Origin” campaign, with its slogan “Right to Origin”, has been a unique and exciting experience for the riders, as they embarked on a 7000 km journey to the TVS manufacturing factory in Mysore, India, to witness the bike manufacturing process firsthand. The riders express their heartfelt gratitude to TVS Nepal for making this once-in-a-lifetime opportunity possible, allowing them to deepen their appreciation for TVS bikes and the biking culture.
